| Year | Publication |
|---|---|
2017 | "Part D: Consumer Psychology and Behavior: Washington[s] on Your Side (Pricing and Consumption): Investigating the Effect of Gender on Companies' Pricing Strategies Using Real-World Data" in AMA Summer Academic Conference Proceedings |
2017 | "Part F: Digital Marketing, Social Media, and Entertainment Marketing: With or Without You? Linking WOM and FGC with Consumer Traits and Reactions: The Effects of Online Reviews on Purchase Intention: Investigating the Moderating Role of Regulatory Focus" in AMA Summer Academic Conference Proceedings |
2017 | "Part F: Digital Marketing, Social Media, and Entertainment Marketing: With or Without You? Linking WOM and FGC with Consumer Traits and Reactions: Examining the Interaction Between Online Review Volume/Valence and Scarcity Appeal" in AMA Summer Academic Conference Proceedings |
2017 | "Part L: Marketing Strategy and Customer Relationship Management: Internal Marketing: Managing Employees and the Orientation of the Firm: Market Orientation: The Construct, Antecedents, and Consequences" in AMA Summer Academic Conference Proceedings |