"Consumer Deskilling and the Credit Card Industry: An Intergenerational Perspective" in American Marketing Association Marketing & Public Policy Conference Proceedings

"Child Influence in Female Headed Single-Parent Households: Agenda for Consumer Research" in Southwest Decision Sciences Institute Conference

"Food for Thought: Countering the Elitism of Pleasurable Consumption through Citizen-Consumer Practices" in Society for Marketing Advances Conference Proceedings

"New Mexico Boutique Wineries: A Case Study of Local Entrepreneurship" in Academy of Marketing Science World Marketing Congress Cultural Perspectives Conference

"Exploring Cultural Meanings Embedded in Entrepreneurial Marketing Efforts of New Mexico Wineries" in Academy of Marketing Science World Marketing Conference Proceedings

"Baby and Me: Single Mothers by Choice and the Artificial Reproductive Technology Marketplace" in Academy of Marketing Science World Marketing Congress Cultural Perspectives Conference

"Shaking It Up My Way: Amateur Appropriation of Popular Media" in Advances in Consumer Research

"Wrath of the Monsoons: Effect of Marketplace Evolution on Acquisition and Storage of Possessions in Recurring Natural Disasters" in Advances in Consumer Research

"The winemaker as entrepreneurial marketer: an exploratory study" in International Journal of Wine Business Research

"Single Mothers by Choice: Putting aside one Life Goal and embracing another" in Association for Consumer Research Conference

"Entrepreneurial Marketing Efforts of New Mexico Wine-Makers: An Exploratory Study" in International Journal of Wine Business Research

"Citizen-Consumer Oriented Practices in Naturalistic Foodways: The Case of the Slow Food Movement" in Journal of Macromarketing

"A Case for Infographics: Encouraging Students to Self-Learn Digital Marketing Skills" in Marketing Educator's Association Conference

"I am What I Measure: 'Lifelogging' To Reflect on the Challenges of Consumer Behavior in a MBA Marketing Seminar Assignment" in Marketing Management Association Fall Educator's Conference

"When corporate partnerships are NOT awesome: Leveraging Corporate Missteps and Activist Sentiment in Social Media" in The Dark Side of Social Media

"Children’s influence on consumption-related decisions in single-mother families: Research review and Agenda" in Cogent Business & Management

"How do machines learn? An experiential learning project applying Google's Artificial Intelligence Toolkit in an undergraduate marketing course" in Marketing Management Association Virtual Conference

"Youth Citizen-Consumers in Action: The Thunberg Effect in Addressing the Climate Crisis" in Society for Marketing Advances Conference

"Love Me or Hate Me! This is Who I am: The Use of Instagram to Create Shared Ethnic Identity Practices: An Abstract" in Academy of Marketing Sciences Virtual Conference

"'For The Gram': An Exploration Of The Conflict Between Influencers And Citizen-Consumers In The Public Lands Marketing System" in Journal of Macromarketing

"Memes as Technocultural Units: An Exploration of Young Adults' Interpretations of Memetic Discourse during COVID-19 Uncertainties" in Society for Marketing Advances Proceedings

"This Is Who I Am: Instagram as Counterspace for Shared Gendered Ethnic Identity Expressions" in Journal of the Association for Consumer Research

"Follow the Memes: Exploring Covid-19 uncertainties in user generated content in India" in American Marketing Association Winter Academic Conference

"Encouraging undergraduate students to ‘self-learn’ digital marketing using infographics: An exploratory study" in Innovations in Education and Teaching International

"Online Consumer Activism 2.5: Youth at the Forefront of the Global Climate Crisis" in The Routledge Handbook of Digital Consumption

"Models of Viral Propagation in Digital Contexts: How Messages and Ideas—From Internet Memes to Fake News—Created by Consumers, Bots, and Marketers Spread" in Routledge Handbook of Digital Consumption

"A Consumer Perspective on the Implications of Contrived Electricity Scarcity" in Advances in Consumer Research

"'Laugh like Surpanakha': Modern Literary Re-Imagining of a Famous Villainess in Indian Folkloric Traditions" in Cultural Analysis